The Verge:

2013 was the first time in many years that Microsoft didn't host the opening keynote for the Consumer Electronics Show here in Las Vegas. Instead, the show went to Qualcomm and its CEO, Dr. Paul Jacobs. We weren't quite sure what to expect beyond a new series of processors, but what we got was weirder than anything we've seen in all of our collective years attending CES.

This .gif in the comments tops it off.