The Telegraph reports (from a British perspective):

The reforms are designed to encourage radical consolidation of European mobile network operators. A source familiar with the plans said the European Commission believes there are far too many companies offering services across the 27 member states and that the fragmentation is a barrier to badly-needed investment. Without upgrades, mobile networks will buckle under the pressure of the rapid growth in internet traffic, it is feared. “There are around 100 operators in Europe and only four in the US,” the source said. “That’s not sustainable if we’re going to have a single market and investment. Europe has less 4G mobile broadband than Africa at the moment.” “Consolidation is not the aim. The aim is a single market, but if it means we get fewer, stronger operators, that’s good.” With no roaming fees, officials believe the single market will mean foreign operators will be able to compete for British customers, and vice-versa. They are likely to form airline-style alliances that will lead to mergers, it is hoped.

Note: These propositions from the European Commission are yet to be adopted by the European Parliament and European Council. It’s good news though. Hopefully, it will be adopted in July 2014, as the Commission wishes.